{"id":262,"date":"2026-11-09T10:10:35","date_gmt":"2026-11-09T10:10:35","guid":{"rendered":"https:\/\/negozio-acqua.valenzanodesign.com\/maison\/"},"modified":"2026-11-09T13:52:42","modified_gmt":"2026-11-09T13:52:42","slug":"maison","status":"publish","type":"page","link":"https:\/\/negozio-acqua.valenzanodesign.com\/en\/maison\/","title":{"rendered":"The Maison"},"content":{"rendered":"
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\"Disegno<\/span><\/div>\n<\/div>\n<\/div>\n\n
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THE MAISON<\/h1>philosophy and workshop<\/span><\/div>

Home<\/a> \u00b7 The Maison<\/p>

The philosophy, the workshop and the story of Acqua di Cherasco: home fragrances born in the heart of the Langhe.<\/p><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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The story<\/span>

Acqua di Cherasco is an unusual journey through the town of Cherasco and the Langhe, Roero and Monferrato. The iconic images of this land stop being merely visual and turn into olfactory pictures.<\/p>

The collection's home fragrances come from an age-old process, a long maceration. The blend of stabilised essential oils steeps for sixty days, then is filtered and poured into the bottles. The resulting essence is concentrated, for an extraordinary scent throw.<\/p>

With no added colourings, the fragrances take on pale, amber and rosy hues that change over time. The scent is released into the air and picks up the scents of the home it lives in: a different mood from room to room, a delicate personal touch for your home.<\/p> <\/div>

Naturalness, character, craftsmanship.<\/p> <\/div><\/section><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Philosophy<\/span>

Naturalness, character, craftsmanship<\/h2><\/div>
Vision<\/dt>
A refined sensory journey to discover the Langa, Roero and Monferrato at their best.<\/dd><\/div>
Mission<\/dt>
To tell the history, tradition and culture of Cherasco, a jewel of a town in the heart of the Langhe.<\/dd><\/div>
Maceration<\/dt>
Sixty days, then the blend is filtered and poured into the bottles.<\/dd><\/div>
Colour<\/dt>
<\/span><\/span><\/span>No colourings: pale, then amber and rosy over time.<\/dd><\/div> <\/dl> <\/div>
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\"Stefania
Placeholder image: the portrait will be taken in the workshop.<\/figcaption><\/figure>
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STEFANIA ROSSI<\/h2>chemist, pharmacist, smell designer<\/span><\/div>

Born in the province of Alessandria with roots in Cuneo, after graduating she spent five years at a pharmaceutical company in Milan. In 2007 she moved to Cherasco, where she still lives and works today.<\/p>

She calls herself a storyteller of the land. She works with a chef, a digital promoter and a destination management expert.<\/p> <\/div> <\/div><\/section><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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The workshop<\/span>

Via Vittorio Emanuele II, 65<\/h2><\/div>

In the centre of Cherasco, under the arcades. This is where the fragrances are made, the workshops are held and the gift boxes are prepared.<\/p> How to get here<\/a> <\/div>

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From the blog<\/span>

Olfactory stories<\/h2><\/div>

Stefania's writing on the land, the sense of smell and fragrance.<\/p><\/div>